Instagram is a platform that can inspire a user’s lifestyle. When writing the copy for JCPenney’s account I like to either tell a story about the picture or lend some fashion advice based on the image. I also like to throw in some puns 🙂 (Click image to enlarge)
“Strong enough for a workout, cute enough for a hangout. This is athleisure apparel you can really live in, and it’s today’s #SoWorthIt find!”
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